This episode is your invitation to explore creativity through the lens of identity, friction, and the clearing that follows the dark. I’m joined by Caroline Mays, writer, brand strategist, and founder of Switchblade Lemonade.
Caroline defines creativity as a kind of spark that happens through process of rubbing two sticks together. She shares how her work is rooted in dialogue, deep listening, and helping people love the way their mind works so, they can share it with others.
We talk about tech failures, nervous system overwhelm, and running to reset. We explore her nuanced view on AI, where it helps (spreadsheets) and where it falls flat (writing that lacks soul) and how humor and movement can snap us out of a blocked state.
Caroline reminds us that the creative process is often messy and emotional, and that white-knuckling it can still lead to clarity. She brings honesty, sharp insight, and a fierce sense of creativity to her work.
Listen to the episode on Apple Podcasts and Spotify, or on your favorite podcast platform while you cook, clean, or create. Get the full show notes & transcript here.
Resources Mentioned:
Explain My Brand 10-week branding course starting January 14, 2026
Radiolab’s Jad Abumrad and the metaphor of the “German Forest”
Questions to Reflect On:
Sit with these questions: Journal, take them on a walk, create a voice note, chat with a friend, or sit with a cup of tea and reflect on them.
Leave a comment below or connect with us on LinkedIn Carla Contreras & Caroline Mays to share your takeaway from the episode.
Where might you be trying to white-knuckle your way through something creative right now?
What small moment of levity or humor helped you move forward recently? How can you invite more of that in?
PS: Upgrade to Nourished Creator Studio for quick-hit micro workshops, BTS Podcast, and simple tools to help you work on your creative dreams now, not someday.
Disclaimer: Always seek the counsel of a qualified medical practitioner or other healthcare provider for an individual consultation before making any significant changes to your health, lifestyle, or to answer questions about specific medical conditions. If you are driving or doing an activity that needs your attention, save the energy practice for later. This podcast is for entertainment and information purposes only.
