This episode is a reminder that you are not only allowed to ask for attention, but you must ask for attention. I’m joined by Cher Hale of Ginkgo PR, an agency that uses public relations to create a more equitable media landscape.
Cher defines creativity as any medium that helps you bring clear, sharp, attention to your life. She emphasizes the importance of bringing loving attention to one’s life and creative endeavors.
She also opens up about the importance of taking care of her body, so that she can create a clear channel for ideas and nudges to move through her. Cher also share a Visibility Practice, that I hope you will return to often.
Join Cher and I inside Hit Send: Create, Complete, & Share Your Work. It’s a three-week co-sprint container, starting December 5th for creatives and entrepreneurs who are done sitting on ideas and ready to share their work.
Listen to the episode on Apple Podcasts and Spotify, or on your favorite podcast platform while you cook, clean, or create. Get the full show notes & transcript here.
What’s in This Episode:
The Reclamation of Attention: Cher has shifted away from the cold PR “how to write a pitch” work and towards the work that prioritizes reclaiming the attention that has been weaponized against us in an oppressive system.
Visibility Meditation: Cher shares her experience of creating a visibility meditation to help people remain grounded before public appearances and times when you need to be visible. Here is the practice, I reference.
Creative Process and Critique: Cher talks about her experience with receiving critique in a writing workshop, describing it as uncomfortable yet valuable for her growth as a writer.
Ethics and Integrity in PR: Cher reflects on her shift from traditional PR practices to a more ethical and integrity-driven approach, focusing on mutuality and genuine connections rather than transactional relationships.
Symbolism of the Ginkgo Tree: Cher shares the symbolism of the ginkgo tree as a representation of resilience and natural restoration, which she incorporates into her work and personal philosophy.
Intention in Creative Work: Cher discusses the importance of intention in her creative projects, such as the Lunar New Year guide, and how she follows creative nudges to bring meaningful work into the world.
Questions to Reflect On:
Sit with these questions: Journal, take them on a walk, create a voice note, chat with a friend, or sit with a cup of tea and reflect on them.
Leave a comment below or connect with us on Instagram @chefcarlacontreras & @___whatthehale to share your takeaway from the episode.
How do you feel after listening to the visibility practice?
What is it like for you to ask for attention?
How can you bring clear, sharp, attention to your life?
PS: Substack curious? Listen to the podcast episode about building your new digital home on Substack. Join the Build Your Rising Substack Accelerator to share your creative projects and work in the world. Create, Launch, & Grow Your Substack
Disclaimer: Always seek the counsel of a qualified medical practitioner or other healthcare provider for an individual consultation before making any significant changes to your health, lifestyle, or to answer questions about specific medical conditions. If you are driving or doing an activity that needs your attention, save the meditation practice for later. This podcast is for entertainment and information purposes only.
